Earlier this year, Poly’s partner LogMeIn rebranded as GoTo. The rebranding represents more than just a name change and new logo, it focuses on a new positioning of GoTo’s suite of products. Poly recently connected with GoTo’s Annick Mottard, Senior Product Owner, and Thomas Crist, Senior Product Owner UA/Hardware, for a brief Q&A session to learn more.
Congratulations on your recent company rebranding from LogMeIn to GoTo! What led your company to make this change?
We rebranded as GoTo to reflect our deep dedication to making IT easy, anywhere. Especially for small and midsize businesses (SMBs). The change goes beyond just our name and logo. We also launched a simplified product portfolio with a single application and two flagship products: GoTo Resolve, a brand-new IT management and support product, and GoTo Connect, a new experience for unified-communications-as-a-service (UCaaS). These products are now united by a single application administrative system and converging user experience.
This evolution comes from listening to our nearly 800,000 customers, over one billion people joining meetings, classes or webinars and half a billion connections on the company’s remote access and support tools. GoTo and the new portfolio better represent the company and our commitment to SMBs. We understand their challenges and have the focus and resources needed to address these pain points to better serve their dynamic working environments.
As part of the rebranding, you also focused your products around two lines of business: GoTo Resolve and GoTo Connect. Tell us a bit about each of these product lines and what’s changing with the product portfolio.
With GoTo Resolve, we’re providing IT admins with a powerful tool to support their businesses and employees in this new hybrid workforce world. The IT admin is at the heart of this solution, we’re solving for their everyday tasks and challenges.
With GoTo Connect, we have integrated voice, meetings, contact center and messaging together in one app. Now, you can see your contacts, place and receive phone calls and attend your meetings all in the same space.
This rebrand has unified everything in the GoTo app and admin system. We are the only company with both communications and remote support tools built for SMBs.
Poly and GoTo work closely on joint solutions for the GoTo Connect service line. How do the Poly endpoints integrate with and add value to the GoTo Connect services?
With the workforce moving toward a permanently hybrid environment, the need for physical communication devices is still strong. Businesses and their employees still need phones, headsets, webcams or videoconferencing devices for meeting rooms. Not everything can be done efficiently with a laptop and a cellphone. Thus, leveraging GoTo with Poly hardware provides our customers with a complete solution for their communication needs.
Our GoTo Connect solution fully integrates with the Poly VVX series and CCX series desk phones and Poly Trio 8300 and 8800 conference phones. Poly headsets can also be used with either a compatible desk phone or the GoTo Connect app.
With conference rooms being used again for hybrid meetings, GoTo Room is a great solution for collaboration between in-person and remote participants. GoTo Room runs natively on the Poly Studio X all-in-one video bars without needing a separate PC, making them easy to deploy and control in rooms of all sizes.
How is GoTo helping customers adapt to new ways of working, communicating and collaborating?
GoTo is about empowering businesses to get work done anywhere, at any time. We give customers the tools to empower employees so they can get work done on their own terms: from taking business calls on the go, to hosting virtual gatherings or webinars, to troubleshooting laptops. We ensure that businesses continue moving without disruption—your devices stay up and running while your employees collaborate seamlessly in the office, at home or on the go. We believe flexibility is all about employee empowerment and that means working when, where and how it’s best for them. We enable that with our unified portfolio.
Final question: why partner with Poly?
Poly has a long-standing relationship with GoTo and has proven to be an excellent strategic partner for over fifteen years. GoTo and Poly have worked collaboratively to build an extensive product line reflecting the needs of GoTo customers and partners. This complete line of products, including headsets, cameras, phones and videoconferencing devices for rooms, provides a unified experience for our users. Poly’s approach to the GoTo partnership has been one of hard work, creativity and understanding as the GoTo brand has evolved into the powerful suite of tools offered today.
To learn more about the full suite of Poly Solutions to support GoTo, visit Poly.com