Holiday shopping is an event unto itself – one that many shoppers love to share with their friends and family. New location-based marketing tools make it even easier to get the gang together. Location-based services, such as Foursquare, let mobile device users interact with each and share where they are. When users get to your business, they ‘check in’ on their smartphone to alert their Foursquare friends and followers. (The GPS smartphone capability enables friends to instantly know the location.).  The next thing you know, you may have a party going on in your place.

Most of the location-based marketing tools allow users to write reviews, which are shared with others. Keep this in mind as you are getting ready for this coming Small Business Saturday event. Reviews will have major impact on driving new customers through your door during the day and beyond. Word of mouth marketing means a lot to your small business. Be sure that everyone who visits leaves singing your praise

Get your business check-in worthy from top to bottom. In addition to holiday decorations and refreshments, offer a discount or coupon on a purchase for checking in along with holiday specials. Remind staff to go the extra distance for customers even if they are feeling harried.

And don’t forget to share with us the craziest spot where you’ve had a business call and your name will be entered for a chance to win a Marque 2™ Bluetooth® headset.  Enter to win: